You walk into every meeting already briefed.
Before any meeting, a one page brief builds itself: who is in the room, what changed at their firm lately, what they care about, and the angle to lead with.
What lands on your desk
One page per account that matters: the trigger, who decides, the warm paths in, and the angle most likely to land. Refreshed before any contact.
What it needs from you
Ninety seconds of reading before the meeting. That's the point of it.
How it starts
The first briefs arrive within days of the green tier being agreed.
Runs alongside
Hyper personalised outreach · First replies · Account reawakening
And if your gap needs an engine that isn't on the list at all, one gets built for it. That happens more often than you'd think.
The longer read: the Imagine-series article on this engine.
Bring it to a conversation.
Thirty minutes on the firm, the market, and the gap between them. You'll leave knowing what I'd build first and why. And if the honest answer is that you don't need an engine yet, you'll hear that too.