Your next win is a client you've already won.
A quiet watch on your dormant book flags the client worth calling this week, with the reason why now and the opening note already drafted.
What lands on your desk
The quiet client worth calling this week, the reason why now, and the opening note drafted. A steady drip, not a campaign.
What it needs from you
Your client list once, then your yes each time.
How it starts
Watching begins within days. The first worth-a-call usually surfaces inside a fortnight.
Runs alongside
Client dossiers · Nurture engine
And if your gap needs an engine that isn't on the list at all, one gets built for it. That happens more often than you'd think.
The longer read: the Imagine-series article on this engine.
Bring it to a conversation.
Thirty minutes on the firm, the market, and the gap between them. You'll leave knowing what I'd build first and why. And if the honest answer is that you don't need an engine yet, you'll hear that too.