25 years of senior marketing leadership across professional services. Now supercharged with AI. You get the strategic depth to know what will work and the tools to make it happen fast and keep delivering long after the engagement ends.
Every engagement is built around the outcomes that matter most to the people running the firm. You tell me what you are trying to achieve. I will show you what is possible.
Personalised to the prospect's industry, their specific challenges, written in your voice, with the right proof points pulled in automatically. Your team sends better proposals in a fraction of the time. Your win rate climbs. And the system learns from every deal.
Intelligence that surfaces cross-sell and upsell opportunity across every account, every week. Your team walks into meetings knowing exactly what to talk about, who to ask for, and how to frame it.
Nurture sequences that keep your firm top of mind, tailored to each prospect's situation, running quietly in the background. When they are ready to move, you are the first call they make.
Take proposals alone: 30 a month at 3 hours each is 90 hours of senior time. With the right systems, that drops to 15. That is 75 hours of capacity recovered every single month, time your best people can spend in front of clients instead of behind a screen.
A steady flow of high-quality content that positions your firm as the authority in your space. It compounds over time: more content, more search visibility, more enquiries arriving from people already primed to buy.
When prospects ask ChatGPT, Claude, Grok, or Perplexity who the leading firms are in your space, you want to be in the answer. This is a channel almost nobody in professional services has woken up to yet. First movers win here.
Take proposals. A professional services firm sending 30 a month, each worth an average of €18,000. Here is what changes when every proposal is as strong as your best.
Based on an average deal value of €18,000 and a conservative 7-point close rate improvement. That is 2 extra clients a month. Plus €225,000 in recovered senior capacity per year. And this is just one system. Part of the value I bring is knowing which will move the needle fastest for your firm.
Proposals are one example. Depending on where the opportunity is in your firm, an engagement might focus on one of these or several working in parallel. Every business is different. That is why the first step is always a conversation.
Location-specific, industry-specific, and use-case-specific pages that rank organically and bring in prospects you never had to chase. One build. Years of value.
Continuous intelligence on competitor positioning, pricing changes, and market moves. You are always one step ahead in every pitch and every conversation.
Every objection your sales team has ever faced, every winning response, available instantly. New hires ramp faster. Experienced people sharpen further.
Branded diagnostics, calculators, and assessment tools that capture leads, deliver value, and sit on your website generating pipeline indefinitely.
Client feedback and project outcomes transformed into polished case studies, testimonials, and content. Most firms have the stories but never turn them into assets.
Conversion-optimised pages built fast, with A/B split testing from day one. Every page pulls its weight. You see what is working, what is not, and you improve continuously.
Automated analysis of reviews, feedback, and client conversations feeding into positioning and messaging. The more data, the sharper your edge.
Real customer language, drawn from reviews, feedback, and conversations, turned into homepage copy, ad messaging, and pitch narratives. Updates as the data grows.
Your team gets tools they actually use daily: brief writers, brand voice checkers, campaign planners. The capability does not walk out the door with the consultant.
Some clients want strategy. Some want systems. Some want both. You do not need to know which before we talk. We start with a conversation, I work out where the value is, and we go from there.
Brand, positioning, value proposition, ideal customer profiles, elevator pitch, go-to-market strategy, sales intelligence systems, and the AI-powered tools that make your people smarter. This is the intensive phase where the full strategic architecture gets built, at a pace that wasn't possible before.
This is where strategy becomes real work in market. I build and run it: websites, automated content pipelines, social media scheduling and execution, campaign builds, PR and thought leadership. I embed the systems inside your business so your team can own them.
Monthly strategy sessions, quarterly reviews, and on-call access when a new opportunity, investor pitch, or market shift needs senior input. Light-touch, high-value.
A focused, high-intensity conversation where we diagnose what's holding your growth back, whether that's positioning, account strategy, sales enablement, or untapped opportunity, and you leave with an outline plan to move on immediately.
Think of it as a growth diagnostic. You bring the challenge, I bring 25 years of knowing where the opportunity is hiding.
Book a Strategy SessionSome clients want the strategic thinking without any build. Positioning. Market entry. Sales strategy. Account growth planning. A second opinion from someone who has done it before, across dozens of firms, for 25 years. That is a standalone engagement in its own right, and it is often where the biggest decisions get made.
You do not need to arrive knowing what you want. Some clients start with strategic advisory and never need a system built. Some start with a conversation and end up with five systems running in parallel. Either way, I will tell you where the biggest opportunity is and we start there.
The maths works wherever you start. A single strategic decision can redirect a pipeline. A system can compound returns for years. Most engagements deliver both.
The question is not whether you can afford to do this. It is how much runway you have already lost by not having it.
25 years of senior marketing leadership across global law firms, international consulting practices, and financial services groups. The strategic judgment to know what will work and where the opportunity is hiding. That experience now directs a suite of AI systems that handle the execution, the analysis, and the heavy lifting at a speed and consistency that was not possible before.
And if your growth requires more than marketing, I am an Associate of Agile Executives, Ireland's leading fractional executive network. Sales leadership, financial expertise, HR, technology: the right senior person, fast. No recruitment process. No delay. Just the capability you need, when you need it.
In some cases, your engagement may also qualify for part-funding through Enterprise Ireland, the LEOs, IDA Ireland, or Skillnet, bodies that Agile Executives are panelled with. Get in touch and I will let you know whether funding is available for your business.
Based in Dublin. Available across Ireland and the UK.
Tangible output from day one. Not a strategy deck that sits in a drawer.
Tell me a little about where you are and what you're trying to solve. I'll come back to you within 24 hours.