We spend half an hour comparing notes on the five areas where B2B firms most often win or lose ground. Afterwards I write up a one-page action plan: the fixes we agree matter most, ranked, in plain English.
A few of these run each week, for B2B firms in Ireland and the UK. It goes best when the person who sets the firm’s direction is the one on the call.
Pick a time that suits. Thirty minutes on a call, and nothing to prepare.
The five areas buyers quietly weigh up, and where you reckon you stand on each. You know your firm best; I bring the outside view.
A single page back: the fixes we agreed matter, ranked, and the one worth starting with.
Take the two minute self-check. Fifteen honest statements, an instant red, amber, green scorecard across the same five areas. Nothing stored, no email needed. Then bring your result to the call.