Two shelves: the Imagine series, one honest daydream per engine, and plain-English guides for firms that sell expertise.
Enquiries are won by the firm that answers first and best.
Staying in touch · 2026-07-19Good prospects say not now and mean it. The work that wins them is remembering, staying quietly useful, and going back at exactly the agreed moment..
Referrals · 2026-07-19Most firms' best work arrives by referral, and almost nobody has a system for it.
Account growth · 2026-07-13What if the work of knowing which lapsed clients are worth a call this week was done before your team sat down on a Monday morning?
Read →Imagine series · 2026-06-24Imagine if the expertise you already have turned itself into articles and posts, week in, week out, without you finding
Read →Imagine series · 2026-06-10Imagine if that moment, the quiet background check you never see, was the moment you got picked.
Read →Imagine series · 2026-05-27Imagine if every single visit had a clear next step, and every enquiry landed somewhere warm.
Read →Imagine series · 2026-05-13Imagine if you could see your actual position, scored honestly, in the time it takes to run a client meeting.
Read →Imagine series · 2026-04-29Imagine if the accounts entering the market announced themselves to you, continuously.
Read →Imagine series · 2026-04-15Imagine if every message you sent read like it was written for exactly one person, because it effectively was.
Read →Imagine series · 2026-04-01Imagine if a one-page brief built itself before every meeting: who is in the room, what changed at their firm, and the a
Read →Imagine series · 2026-03-18Imagine if your Growth Map turned itself into a playbook: what to do, in what order, starting Monday.
Read →Imagine series · 2026-03-04Imagine if every proposal that left the firm matched that best one: tailored, on-brand, and drafted in minutes.
Read →Imagine series · 2026-02-18Imagine if your senior people walked into business development conversations with the confidence of people who know exac
Read →Imagine series · 2026-02-04Imagine if every deal had exactly the right asset, on-message and ready, the moment it was needed.
Read →Imagine series · 2026-01-21Imagine if you could see the whole engine room at a glance: what is moving, what is stuck, and what deserves attention n
Read →Knowing which is which is now a competitive skill.
Read →Guide · 2026-07-01The better question is what you are buying: days, or outcomes.
Read →Guide · 2026-06-28The pattern in the failures is always the same: they skipped the quiet work.
Read →Guide · 2026-06-17Here is the distinction that actually decides it.
Read →Guide · 2026-06-03Here is what the first ninety days should look like instead.
Read →Guide · 2026-05-31Treating proposals as a system changes three things at once.
Read →Guide · 2026-05-20Referrals did not stop working. The conditions that produced them changed.
Read →Guide · 2026-05-06A useful ICP describes a situation, not just a category.
Read →Guide · 2026-04-22If they differ, your market is hearing the same static.
Read →Guide · 2026-04-08Here they are, in the order they should be made.
Read →Guide · 2026-03-25Activity is not strategy. Here is the difference.
Read →Guide · 2026-03-11Here is how to be excellent there while barely visiting.
Read →Guide · 2026-03-08People avoid work that feels unequipped. BD as practised is maximally unequipped.
Read →Guide · 2026-02-25Understanding it changes where marketing effort should go.
Read →Guide · 2026-02-15This is the single most important distinction in marketing spend.
Read →Guide · 2026-02-11That changes the playbook in three ways.
Read →Guide · 2026-01-28Tools amplify direction. They cannot supply it.
Read →Guide · 2026-01-14There is a middle path: a small set of honest numbers.
Read →Thirty minutes on the firm, the market, and the gap between them. You'll leave knowing what I'd build first and why. And if the honest answer is that you don't need an engine yet, you'll hear that too.